* It educates. The established sites in your niche set an example to follow and give you an idea of how link building is done.
* It inspires. The more you know about pages linking to your competitor, the more ideas you get for link building for your own website. That shouldn’t be copying the competitor’s strategies – but this analysis gives you an idea in which direction to move forward.
* It keeps you up-to-date. Who’s my friend? (Learn who your partners are and do them a favor in return.) Where am I discussed? (Reputation management: participate in threads discussing you site.) And plenty of more important questions the analysis will be able to answer. Thus this time I will be looking into the ways to explore the site’s backlinks using link: operator in Yahoo:
* Find most relevant pages linking to a site/page: [linkdomain:http://www.domain.com/ -site:domain.com keyword] Sample search: [jewelry related sites linking to Amazon.com]
* Find pages containing your keyword in the URL (another relevance-focused search): [link:http://www.domain.com/ -site:domain.com inurl:keyword] Sample search: [jewelry related sites linking to Amazon.com]
* More variations of the above one (blog and social media specific): [link:http://www.domain.com -site:domain.com inurl:keyword inurl:tag] Sample search: [jewelry related blogs linking to Amazon.com]
* More variations of the above one (to find discussion boards and forums): [link:http://www.domain.com -site:domain.com inurl:keyword inurl:forum OR inurl:forums] Sample search: [jewelry related forums linking to Amazon.com]
* Find pages containing your keyword in the page title [link:http://www.domain.com -site:domain.com intitle:keyword] Sample search: [jewelry related sites linking to Amazon.com]
* Find .edu or .gov sites linking to the page [link:http://www.domain.com site:.edu OR site:.gov] Sample search: [.edu or .gov sites linking to Amazon.com]
* Find pages of various file types [link:http://www.domain.com originurlextension:xml] (file types: HTML, PDF, Excel (.xls), PowerPoint (.ppt), Word (.doc), RSS/XML (.xml), and text format (.txt)) Sample search: [.xml pages linking to Amazon.com]
* Find pages of different geographic location [link:http://www.domain.com region:europe] Sample search: [European based sites linking to Amazon.com] Available country options:
* region:europe
* region:africa
* region:asia
* region:centralamerica
* region:downunder
* region:mediterranean
* region:mideast
* region:northamerica
* region:southamerica
* region:southeastasia
source:-http://www.searchenginejournal.com/advanced-link-operator-to-explore-your-competitors-backlinks/6966/


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